The Nintendo NES Classic was a huge success for the company but turned into a bit of a headache.
While it managed to sell well and proved very popular with fans, it appears that the enthusiasm shown by fans caught Nintendo off guard.
The Japanese games giant has said on several occasions that they were taken unawares by the sheer demand for the NES Classic Mini, which remained sold out pretty from the time it was released in 2016.
It became apparent that Nintendo hadn’t planned for a long production time on the tiny console and was forced to try and keep up with demand longer than they had wanted.
Since then, it’s been confirmed by several media sources that a SNES Mini is now being primed for launch.
July was the month that the NES Classic’s release date was announced, so it could be that we find out more then.
But before that, Nintendo appears to have signalled that they’ve learnt from their past endeavors, which hopefully means that things might go a little differently in the future.
In a recent interview, Nintendo’s Sales and Marketing head Doug Bowser explained what the impact of the NES’ popularity had on the company.
“We’ve learned a lot from the NES Classic,” he told Tech Crunch.
“We’ve learned there’s a real passion for retro gaming.
“The NES Classic was originally intended to be a holiday item,” he continues.
“And obviously there was high demand. So we doubled down and continued to produce it as we went into the next quarter.
“But we decided we wanted to focus on other areas. So we’re not producing any more at this point. But we’ve learned a lot.”
While Nintendo haven’t officially confirmed that they are working on a SNES Mini for launch this year, it seems likely that they’ll want to dip into a market that proved so popular for them.
“We’ve got a strategy where we want to increase the number and frequency of touch points with Nintendo properties with consumers,” Bowser added.
“We’re doing that in a couple of ways. First, the console business with the Switch — through our dedicated console platform.
“We’re also doing our mobile business. We’re doing it through licensing agreements, such as the Vans deal or the Uniqlo deal that we did this year. And we’re doing it with out of door experiential opportunities, such as Universal Studios.”
The SNES Mini wasn’t mentioned during E3 2017, which was firmly dominated by the Nintendo Switch.
But with recent holiday season success pointing to a lucrative new avenue of business, fans will want to keep their ears to the ground when it comes to Nintendo’s next big announcement.